MLS Press Release, May 2004

Nesbit Systems Inc., developer of the premier media asset archive & tracking system, announces new branding and marketing program for its Media Library System

New campaign to highlight customer testimonials from top media broadcasters and corporate marketing executives within a comprehensive media and direct marketing program

Princeton, NJ. Nesbit Systems Inc. (NSi) has selected DeBow Communications, one of America's oldest independent marketing communications firms, to assist in the strategic repositioning of its product line and to launch a comprehensive media and direct marketing campaign to highlight the tremendous customer benefits of its NSi Media Library System product line.

Since 1988, when the NSi Media Library System was implemented with NBC for the management of media assets during the Summer Olympic games in Seoul, South Korea, the company has become the leading provide of media asset archive and tracking systems, with most of the top global media companies using its system around the world.

"For nearly 25 years, Nesbit Systems has been providing media companies with a proven, cost-effective solution for the management of media assets. And, over the years, we have continued to expand the features and functionality of the MLS product to meet the growing demands of media-intensive businesses, including secure Internet access for anywhere/anytime availability of media asset data for producers on the road," says Irene Nesbit, president, NSi.

"This is an especially auspicious time in the history of the company as media assets are not only in demand by cable and broadcast network producers - who need to respond to the demands placed by 24/7 programming and the Internet - but also corporate marketing public relations specialists who are producing industrials, electronic press kits, corporate B-roll, etc.," Nesbit adds. "As we look to increase our penetration with our traditional client base, and develop new business in key industries, we will capitalize on the expertise of DeBow to assist in identifying new market opportunities and to create marketing messages that resonate with our current and potential customers."

The new advertising and media campaign will focus on the tremendous savings - in time and money - combined with ease of installation and implementation of the NSi Media Library System.

The anchor of the new campaign is:

Finding a star in a distant galaxy should be hard.
Finding your Video Footage in Your Library should be Easy.

Supporting the campaign will be White Papers, Customer Testimonials, Industry Position Papers, and Customer-driven Fact and Tip Sheets that discuss the system, the market, the problem, and the solution.